Foreplay

What is Foreplay?

Foreplay is the ultimate platform designed to enhance ad performance and streamline the creative process for marketing teams and agencies. With a powerful suite of tools, Foreplay enables users to create, manage, and analyze advertising campaigns across major social media platforms without the hassle or added costs typically associated with ad spend.

The Complete Ad Workflow

With Foreplay, you have everything needed for a seamless ad workflow. From creative research to collaboration and analysis, users can take advantage of features such as the Swipe File and Discovery tools, giving access to a vast database of over 80 million winning ads. This environment fosters inspiration, enabling users to cultivate creative ideas effectively.

Swipe File

The Swipe File tool allows marketers to save, organize, and share ads easily. This eliminates the need for messy screenshots and complicated organization. Whether you're saving ads from Facebook or TikTok, the Swipe File makes it simple to keep important inspirations accessible and stored in the cloud forever.

Discovery Engine

The Discovery feature acts as an advanced ad search engine. This tool provides users with insights into trending ads, competitor strategies, and potential creative hooks, allowing for data-driven decision-making in ad campaigns. By utilizing advanced filtering options, teams can find the best-performing ads relevant to their niches.

Analytical Insights with Lens

Foreplay also offers advanced analytics through the Lens tool, which allows users to analyze creative performance based on real-time metrics, helping users understand what strategies work effectively and why. With features like automated reporting and goal tracking, users can gamify team performance and benchmark results against over 30,000 other advertisers.

Automated Reporting

Quickly create and share creative reports by any segment or metric, enabling smoother communication with stakeholders and ensuring alignment across teams.

Reports and Collaborative Features

With beautifully designed reports, you can share insights easily, impressing clients and team members alike. Collaborative features enable smooth communication between creative and performance teams, ensuring that everyone is aligned with common goals.

Flexible Pricing Models

Foreplay offers a flexible pricing structure designed to cater to teams of all sizes. They provide several plans ranging from an individual offering to comprehensive plans tailored for agencies. Plans include a basic individual offering at NULL per month, which allows one user, and can scale up with additional users for a nominal fee. Annual subscriptions provide a discount and additional features, ensuring value as users scale their ad campaigns.

Free Trial

Foreplay encourages new users to experience its full suite of tools through a risk-free 7-day trial. This allows marketers to explore the platform without any commitment, ensuring they can find solutions that fit their workflows before making a financial commitment.

Seamless Integration

As a web-based platform, Foreplay integrates seamlessly with various social media and ad networks. This integration allows teams to leverage data from their existing ad accounts, enhancing the richness of the analytics provided. Additionally, the mobile app and Chrome extension simplify usage, allowing users to save and manage their ads on the go.

Conclusion

Foreplay is more than just a tool—it's a holistic approach to ad creative, research, and analytics combined into a straightforward system. By reducing costs, enhancing collaboration, and driving effective ad performance, Foreplay is poised to become an essential part of any marketing team's toolkit.